Deconditioned Reflex Design

Design that steps on the right toes

Roberto Dias da Silva – Graphic & Multimedia Designer.

Specialized in providing a complete brand for clients, with accents on typography, branding, illustration, front-end webdesign, audiovisual animation, 3d-design, interaction-design, endeavoring multimedia concepts and campaign developement. I have an international focus, which corresponds with a broad clientbase all over the world – both in the commercial and non-profit sector. I have worked in design & marketing departments in a multitude of sectors.

Unfortunately my website is currently undergoing a transformation. If you want to keep in touch with Deconditioned Reflex Design please follow me on various social media, or contact me by phone or email. I will reply ASAP!

About Me

The name “Deconditioned Reflex” stems from Ivan Pavlov’s theory of classical conditioning. As the famous example of “Pavlov’s Dog” states that when a certain stimuli is repetitively associated with a certain reaction or result, someone will keep associating that stimuli with that response. For example; in marketing, certain colors or designs are associated with a specific type of product (often set by a dominant brand in that sector). As a designer, i try to break certain trends and associations, to create something new and stimulating – something paradoxal even – to either make the demographic think, to provoke their curiocity, or both. Wether you want to promote a nobel cause, or just to get the clients interest – drawing outside the lines makes them look. Thats how i “de”condition their mental reflexes – stepping on the right toes!

You say “Jack of all traits” like its bad thing

“Jack of all traits – master of none”. It’s a saying people come across when referring to people with a broad skill set in their line of work. Of course a designer should excel at their best proficiencies, but the key to effectiveness is to have a broad scope of skills – or at least essential knowledge – of graphic and multimedia disciplines. When a creative obstacle blocks a path – be it technical or conceptual – my diverse skillset can find a non-linear solution to the problem. When as last resort the task requires a very specialistic solution, my broad network of design specialists will definitely tackle the problem!

Blurring the borders and canvases of design

In recent years the line between graphic design and multimedia (web) design has become increasingly blurry. But because of this the possibilities to link these designs offer new possibilities! I can offer you a brand design streching from print&sign and printed publications to visual animation and webdesign – all perfectly intertwined. My graphic and multimedia services include visual and 3d animation, illustration, social media sollutions, mobile responsive design, SEO (optimalisation), corporate branding and much more.

Flexible solutions – Revolutionary design

No one client or project is the same, neither should its design be. The branding of a client should reflect their vision and values on first sight, and all its printed and digital should be an extention of that. Whether you want to profile your brand as bold or conservative, you want to tickle that soft spot in your target audience.

Do want to cross the line or draw within the margins? Either way you want your brand to stand out. Thats why i offer excellent service in brainstorming for developing designs and concepts that truely reflect your wishes and vision. I have significant experience in visual marketing and communications, so i can inform about current design trends, or advice you on what would really be a bold revolutionary new design that will really make you an eye catcher in your respective field of business.


One stop for complete unified branding

When you want a brand for your company or organization, you dont want to be limited to just printed design – you want to be able to have a brand that works for all media outlets, including interactive media. I can offer you a complete brand design ranging from logo to website – from video to webdesign. Why settle for a static brand when you could go for a dynamic brand that can easily develop at the pase of the ever changing world of new mediums?

I can make you a brand thats easy to implement, and its digital applications easy to adjust yourself. Ofcourse i’m always at your service for new concepts and ideas – that requires a specialists touch.

Web design from front- to back-end

A brand without a website these days is almost unthinkable. With current day web-technology there are numerous visual and technical possibilities which creates a wide range of oppertuinities, but also alot of pitfalls. Behind the scenes you want your website to be functional not just on Desktop computers, but also to have responsive design for mobile devices. And of course we shouldn’t forget Search Engine Optimalization (SEO) which ensures that the right demographic will visit/find your site.

As mainly a front-end webdesigner, i also have alot of experience in the back-end development. I can develop an easy to manage/update website, implement various tools for your needs (newsletters, webshops, visitor tracking, and more). When the technical requirements require a more specialistic aproach, i can offer a very capable selection of back-end developers within my network to solve the problem at a reasonable price!

Endeavoring multimedia solutions

I’m always in search of new frontiers in multimedia developement and eager to step in new forms of media communications. Be it a new kind of social media or app that recently gained popularity, or endeavors in groundbreaking new technology like VR (Virtual Reality) with i.e the Oculus Rift ™. If you are an adventurous spirit – and want to take the risk of exploring new media sollutions – then i would be thrilled to take the ride with you!

Creative Marketing

I have worked in various communication & marketing departments for employers and have sufficient knowledge of creative marketing and marketing concepts. I will always assist you in tweaking your marketing plan to fit your proposed media outlets. With the emphasis on “creative”, i have a talent for provocative “guerilla marketing”, unique marketing concepts, out-of-the-box ideas, and a fast network of people who can make your unique concept come to life!

Walking a mile in your shoes

I find it very important to discover what my clients vision is, so i can translate that vision into a suitable design. Thats why i like to walk a mile in your shoes, to look at things from your perspective. A succesfull design is a combination of the clients vision and the designers skills and imagination. Before we start a project i really appreciate a low-brow talk about what makes you and your organization tick – so we can fit right design to your expectations.

Excellent aftercare

I will gladly help you with troubleshooting once the product/service is finished up incase there are any problems – be it technical or visual – to a reasonable extent. There are always prospects for minor a major improvements or extra assignments may you want them. I will be very clear on extra costs if there are any, and the time they will take, so there will be little risk of misunderstandings.


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or contact me directly

Roberto Dias da Silva
Deconditioned Reflex Design – graphic & multimedia design

(+31) 06 37 47 95 44

KvK(CoC): 58218254
IBAN: NL42ABNA0628285779

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